Why I Hate Mommy Marketing

Why I Hate Mommy Marketing

Mommy Marketing

Ya know the ads about laundry detergent…  Mini vans that are cool, summer shopping deals…. The best floor cleaner..The greatest fucking spot remover.

WHO GIVES A SHIT!

 

Yes, I’m a Mom. I have been a Mom since I was 16 years old.

I’m 35 now.

Of course, it’s important that my children eat nutritious food and live in a clean, happy home. I think it’s a basic human RIGHT (as a child) to be fed, loved, clothed, housed, taught… etc

But that’s BASIC!

We have a higher standard in our house that includes manners, appropriate use of humor, even education and inspiration! 

 

BUT that’s still pretty simple stuff…

 

As a Mom, I care about our environment as a WHOLE meaning on a global scale! So we are involved in a beach clean up charity and volunteer frequently. We also donate to a children’s hospital and an end children’s hunger organization. This supports my beliefs that children have the RIGHT to be fed, loved, clothed, housed, taught… etc

As my business grows, we look forward to supporting our charities in a more hands on fashion. 

 

When you think about the pyramid of basic human needs… food and shelter are basic things..

maslows pyramid

 

How far up on the pyramid are you as a mom functioning? This question is why I hate Mommy Marketing. You see, I think about things like morality and my desire to be creative is realized on a daily basis! Why isn’t more marketing geared toward Moms about things like THAT!!!???

Do you get to have conversations about abstract ideas and ART!?

Or are you stuck discussing diapers, bills, the food budget, the broken down car, the past due mortgage?

If you are sick of feeling like a “lesser human” because you are a caregiver right now..

Maybe you’ll enjoy internet marketing as much as I do.

yourvibe

Maybe you’ll find the whole world opens up and suddenly you get to tap into the MEGA LOAD and you never feel aimless again.. You’ll never suffer another monotonous chore, or mindless article on “how to keep a clean home while making spending time with your kids a priority AND having an ultra successful super gratifying high paying career!!”””

That’s bull shit and we all know it.

 

Balance in this day and age is about outsourcing…. 

It’s about time management and prioritizing. 

Delegating.. Working as a team.

 

We can HAVE IT ALL BUT WE CANNOT DO IT ALL!

One must first create the space in your life 

To learn something new…

Which will lead you To DO SOMETHING NEW!

You might even DO SOMETHING EXCITING!~

But first You’ve got to be willing to find some space for YOU … Mom. 

 

To stop being a Mom for a moment… and remember what it felt like to be a Passionate Woman!

 

To get beyond swiffering the floor, organizing the kids toys for the 19th time, and walking the dog?

I’d like to invite you to join us in the Power Moms Online Community for Summer School.

It starts today. 15 lessons.

Monday thru Friday. One Lesson A Day.

3 weeks.. An hour a day.

 

 

 

Getting Uncomfortable

Getting Uncomfortable

In a world of convenience, instant gratification and ease, getting uncomfortable seems like the last thing we’d want to do. But in order to grow, we MUST get uncomfortable. To be successful, we must be willing to get comfortable being uncomfortable.

 

Getting comfortable being uncomfortable

I use my personal development as my source of inspiration for content creation. P.D is something that I do on a daily basis as a non-negotiable.

I can always tell if I’ve missed a day or two of personal development because it gets incredibly difficult to connect with source energy during meditation. 

Gosh, sometimes I cannot believe that this is me now.. I used to thing that source energy, meditation and visualization were all fluffy phooey nonsense that people referred to as a way to make us feel inferior and sell us shit.

So much has changed about the way I think and the way I respond to my environment. Now I am able to connect with source energy in a way that brings peace into my life.

Raising our vibrations isn’t a switch that you throw after one day of building a network of wires. 

It’s a practice.. a track we run on, an affirmation we repeat out loud in the mirror everyday.

It’s getting better and better everyday!

Mental Discipline is about controlling our focus, controlling our energy. Staying the course despite distractions.

This morning on the live stream after the wake up call. Brian went deep.. He said

Start taking conscious control of where you focus your energy and attention.

Click the quote to check out his video.

The person I am is defined not by my physical body, but by something else.

Something bigger and deeper

We spend our minutes as we spent our minutes the day before..If we do not break free of the cycle we are born into, we are destined to live the lives someone else designed for us. Connecting with source energy helps us break free of the limiting beliefs that were ingrained into us from our infancy. 

If not the physical actions.. the beliefs.

The beliefs change slowly over time with practice.

I believe the world is the way it is not because of science and facts. But because of the influence of my environment controlled by my parents. It is my belief that must change.. not the world.. it is I.. that must grow.

My understanding, my perspective, MY VIBRATIONS!

When you control your environment, you can push yourself.. physically

Like the Navy Seals.. Todd’s example from this morning’s wake up call really put “getting comfortable with uncomfortable” into perspective for me. 

You see at first I was like.. That’s a dumb statement.. because once you are comfortable being uncomfortable .. you’re no longer uncomfortable…. Right?

As Todd described how this practice helps them retain their focus despite any physical distraction.. I realized that the moment you are comfortable again… is the moment you immediately push yourself to a new.. HIGHER level of uncomfortable.

Now mind you, internet marketing is nothing like hypothermia, rolling around in sand, and being basically physically tortured…NO.

It’s learning new software or starting conversations that are hard.

 

It’s uncomfortable like THAT!

 

Here’s another example… might seem crazy..

 

My daughter took a tumble off the couch in February.

 

What I thought would be a bump and a bruise was a laceration that required 11 stitches.

 

Thankfully, my instincts kicked in, and I acted quickly.  I literally held her gaping forehead closed while applying pressure with my shirt… Both my 12 year old son and 6 year old were home sick that day. My older son helped dial Adam who happened to be working in the shop at that moment. He was home and we were at the hospital in under 10 minutes.

Riding in the car in the back seat with my baby in my lap… letting her nurse for comfort while holding her head together is absolutely the MOST uncomfortable I have ever been..

After that day, I took all sorts of leaps in my business.. by the end of that week, I’d made $500 and gained 2 new clients…

You see.. prospecting, promoting my own stuff… was no longer scary or uncomfortable feeling compared to going through that with my daughter…
So while it may seem crazy to compare stitches to marketing.. That’s how my brain works.

Outsourcing, We can have it all, but we can’t do it all.

Outsourcing, We can have it all, but we can’t do it all.

The reality of Mom life is we are doing WAY too much! Being constantly busy creates a level of stress in our lives.  If you’re like me, you have a never ending to do list. You can’t ever really relax because you should be cleaning, cooking, working, or spending quality time with your family. There never seems to be time for YOURSELF! Busy moms make the world go round, but we have to use our resources. We can have it all, but we cannot do it all. The solution? Outsourcing!

What you do as a MOM!

  1. Taking a shower
  2. Getting dressed
  3. fixing your hair
  4. putting on makeup
  5. breakfast
  6. lunch
  7. dinner
  8. cleaning up after each mean
  9. getting kids ready
  10. taking kids to school
  11. picking up the kids from school
  12. shopping for groceries
  13. putting away groceries
  14. sorting laundry
  15. washing and drying laundry
  16. putting away laundry
  17. exercising
  18. planning events: birthdays, holidays
  19. shopping for those events
  20. Planning Vacations
  21. booking travel and accommodations
  22. making sure animals go out several times a day
  23. Making sure animals are fed and watered
  24. scheduling vet care and other animal appointments
  25. cleaning up after pets
  26. phone calls with family and friends
  27. spending time with family and friends
  28. taking care of the home maintenance or scheduling of
  29. making beds
  30. car maintenance
  31. organizing your home
  32. taking care of your plants
  33. paying bills
  34. balancing your checkbook
  35. and THIS ISN’T EVEN BUSINESS

 

 

What do you do for your business?

  1. write down your goals
  2. review your goals
  3. daily to do list
  4. check your email
  5. respond to email
  6. sort through your inbox
  7. scheduling prospecting calls
  8. scheduling 3-way calls
  9. checking in with your team
  10. Checking in with your students/ customers
  11. returning phone calls
  12. creating power point presentations
  13. updating software, apps
  14. organizing your desk
  15. upload files to dropbox
  16. filing paperwork/notes
  17. checking your notifications
  18. brainstorming content ideas
  19. creating videos
  20. editing videos
  21. going through training courses and taking notes
  22. organizing those notes and filing them accordingly
  23. listening to podcasts and other personal development
  24. scheduling time to implement what you learned
  25. checking in with your accountability partner
  26. creating FB ads
  27. checking in on your FB ads to see how they’re performing
  28. going over your business plan
  29. prospecting
  30. following up with prospects
  31. completing homework related to your training programs/masterminds
  32. checking in with your virtual staff
  33. brainstorm content ideas for social media accounts
  34. creating inspirational quotes creating status updates

 

What you can outsource

  1. Graphics
  2. blog set-up
  3. blog or website fixes
  4. post or article writing for your blog
  5. transcription
  6. copy writing
  7. funnels/capture pages
  8. online research
  9. video editing
  10. SEO
  11. bookkeeping
  12. email marketing
  13. email inbox
  14. business manager
  15. social media manager
    1. Posting on FB
    2. Taking your blog posts/videos and comping up with tweets
    3. posting on IG
    4. Managing your pinterest
    5. managing your YouTube
  16. Personal assistant (local)
  17. Advertising
  18. Clean your home
  19. walk your dogs
  20. scheduling travel/ book travel
  21. shop for your groceries

What Sherri Brown is outsourcing

  1. blog commenting
  2. typing up blog drafts
  3. blog graphics, banner for blog, sidebar images
  4. drop box organizing
  5. social media inspirational quote graphics
  6. Ebook graphics
  7. any other graphics (fan page, ads)
  8. Video editing
  9. sharing into FB groups
  10. Tech issues on site
  11. house cleaning
  12. logos
  13. copy
  14. capture pages
  15. tech issues on computer (remote access)

Before you outsource

 

Make a list of everything you’re doing daily (whether business or personal)

Then make 3 more lists

  • List the things you hate doing
  • Make a List all the things you can’t do
  • List all the things you shouldn’t do

Take each task and do another brainstorm of everything that goes into doing that one task in the order you do it (this will become your workflow & new hire training) Once you have a clear vision of your workflow, outsourcing simply becomes an act of delegating tasks that do not need your personal touch.

Once you’ve made all those lists and you’ve thought about what you want to create systems for, start creating screenflows (screen recordings) of you doing each task!!

You will use this to train your VA later

You are doing each task anyways so get into the habit of recording yourself doing everything and actually talking your way through it.

Why you picked that certain font over the others

what colors you like and don’t like

how you usually talk , words you don’t use etc

You can’t expect others to know what you’re thinking so talk them through WHY you do the things the way you do.

When is outsourcing right for your business?

From those lists, thank about the areas that you need to create systems for

this is a list of instructions

  • for example:
  • I do a FB live
  • download that video onto my computer
  • then upload the video to folder in dropbox
  • ny va the

 

 

 

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